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west coast eagles
brandmark design

In early 2017 we were invited to collaborate with Rare to help re-design the West Coast Eagles brandmark. It was a comprehensive process led by research and some exciting direction from the Club.


We worked as an extension of Rare’s design and art direction team to help create the new mark, which is being rolled out across Membership collateral, merchandise and of course, the new 2018 Guernseys. 


Featuring a more realistic, and yet stylised version of the majestic Wedge-Tailed Eagle, the new brand mark is bold and contemporary, with a nod to the Club’s proud heritage. As lifelong fans of the Eagles, we would like to thank Rare for the opportunity to be involved in this iconic re-brand project. 

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